Main-format dominance in consumers' FMCG cross-format shopping patterns
Andreas Klein, Gertrud Schmitz
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Klein, Andreas ; Schmitz, Gertrud |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 30.2016, p. 105-115
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| Subject: | Cross-format patronage | Shopping pattern | Retail format dominance | Retail format loyalty | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Betriebsform | Retail format | Beziehungsmarketing | Relationship marketing | Einkaufszentrum | Shopping center |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.11.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473158