MAIN SUBJECTS OF INTERACTION IN THE PARTNERSHIP MARKETING SYSTEM OF MOTOR TRANSPORT ENTERPRISE

A model of partnership at a motor-transport enterprise, which provides four types of partnership, has been considered. The general partnership marketing system of a motor-transport enterprise with major groups of interaction subjects has been suggested. The managing subsystem is presented in the form of structural-and-functional, information-and-behavioral and self-development subsystems. An integrated relationship process with all possible interaction subjects has been suggested as a managed subsystem of marketing partnership at a motor-transport enterprise.