Mainstreaming Fair Trade Coffee: From Partnership to Traceability
Summary This article analyzes the recent growth of Fair Trade and the mainstreaming of this previously alternative arena. Focusing on coffee, I identify a continuum of buyers ranging from "mission-driven" enterprises that uphold alternative ideas and practices based on social, ecological, and place-based commitments, to "quality-driven" firms that selectively foster Fair Trade conventions to ensure reliable supplies of excellent coffee, to "market-driven" corporations that largely pursue commercial/industrial conventions rooted in price competition and product regulation. Using a commodity network approach, my analysis illuminates the impacts of diverse buyer relations on producer groups and how relations are in some cases shifting from partnership to traceability.
Year of publication: |
2009
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Authors: | Raynolds, Laura T. |
Published in: |
World Development. - Elsevier, ISSN 0305-750X. - Vol. 37.2009, 6, p. 1083-1093
|
Publisher: |
Elsevier |
Keywords: | Fair Trade coffee commodity networks certification Latin America |
Saved in:
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