Maintenance strategies and long-distance relationships : an adaption of theories from interpersonal relationship research to marketing
Year of publication: |
2019
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Authors: | Pilny, Henrietta Leonie ; Siems, Florian |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 4, p. 309-323
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Subject: | life event cycle | long-distance relationships | relationship maintenance management model | relationship marketing | reminder management | Beziehungsmarketing | Relationship marketing | Instandhaltung | Maintenance policy | Lieferantenmanagement | Supplier relationship management |
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