"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Aida Mimouni Chaabane, Virginie Pez
| Year of publication: |
September 2017
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| Authors: | Mimouni Chaabane, Aïda ; Pez, Virginie |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 108-117
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| Subject: | Loyalty programs | Hierarchical structure | Linear structure | Brand concept | Symbolic | Functional | Perceived congruence | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.05.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743171