Make Your Business Social : Engage Your Customers With Social Media

Cover -- Make Your Business Social: Engage Your Customers with Social Media -- Copyright -- Dedication -- Contents -- Introduction -- Chapter 1 Why Spend the Time on Social Media? -- Chapter 2 Take It Offline to Develop Your Social Media Content -- Chapter 3 Cultivate an Audience -- Chapter 4 Make It Visual -- Chapter 5 Facebook -- Chapter 6 Instagram and Pinterest -- Chapter 7 LinkedIn -- Chapter 8 YouTube -- Chapter 9 Twitter -- Chapter 10 Next-Level Social Media -- Chapter 11 Hear from Those Who Have Done It Well -- Appendix Sample Social Media Plans -- About the Authors -- Index -- Ad Page -- Back Cover.