Making a face : graphical illustrations of managerial stances toward customer creativity
Colin L. Campbell; Pierre R. Berthon; Leyland F. Pitt; Ian McCarthy; Kirk Plangger
Year of publication: |
2012
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Authors: | Campbell, Colin L. ; Berthon, Pierre R. ; Pitt, Leyland F. ; McCarthy, Ian P. ; Plangger, Kirk |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 1, p. 9-15
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