Making a good thing even better? : the impact of claim congruency on competing product goals and consumer evaluations
Year of publication: |
2019
|
---|---|
Authors: | Tangari, Andrea Heintz ; Banerjee, Somak ; Verma, Swati |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 12-22
|
Subject: | Health claim | Goals | Fortified foods | Functional foods | Claim congruency | Nudging |
-
Identifying Market Preferences for High Selenium Beef
Hovde, Scott C., (2007)
-
Incentivizing healthy food choices using add-on bundling : a field experiment
Bandi, Nymisha, (2023)
-
Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks?
Walsh, Darlene, (2014)
- More ...
-
Guha, Abhijit, (2018)
-
Dutta, Sujay, (2022)
-
Banerjee, Somak, (2024)
- More ...