Making a market for alternatives : marketing devices and the qualification of a vegan milk substitute
Year of publication: |
June 2017
|
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Authors: | Fuentes, Christian ; Fuentes, Maria |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 7/8, p. 529-555
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Subject: | Vegan consumption | food substitutes | sustainability | alternative | market devices | qualification | Konsum | Consumption | Markt | Market | Marketing | Milch | Milk | Funktionelle Lebensmittel | Functional food | Nachhaltigkeit | Sustainability |
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