Making and Selling Cars : Innovation and Change in the U.S. Automotive Industry

Intro -- Contents -- Preface -- PART I. MAKING MOTOR VEHICLES -- 1 From Fordist Production... -- 2 ...To Lean Production -- 3 From Making Parts... -- 4 ...To Buying Parts -- 5 From Deskilling the Work Force... -- 6 ...To Reskilling Labor -- PART II. SELLING MOTOR VEHICLES -- 7 From a Class-based Market... -- 8 ...To a Personal Market -- 9 From Dealing with Customers... -- 10 ...To Serving Customers -- 11 From a National Market... -- 12 ...To a Global Market -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.