Making brand equity a key factor in M&A decision-making
| Year of publication: |
2004
|
|---|---|
| Authors: | Kumar, Shailendra ; Blomqvist, Kristiane Hansted |
| Published in: |
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management. - Duxbury, Mass., ISSN 0094-064X, ZDB-ID 1932044. - Vol. 32.2004, 2, p. 20-27
|