Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Year of publication: |
2014
|
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Authors: | Biswas, Dipayan ; Labrecque, Lauren I. ; Lehmann, Donald R. ; Markos, Ereni |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 1, p. 112-126
|
Subject: | sensory cues | sequential and order effects | sampling | sensory habituation and traces | retail displays | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Stichprobenerhebung | Sampling | Wahrnehmung | Perception | Experiment |
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