Making consumers switch from counterfeit to genuine luxury : a retail pewrspective
Anne-Flore Maman Larraufie
Year of publication: |
2014
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Authors: | Maman Larraufie, Anne-Flore |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 28.2014, 1, p. 1-26
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Subject: | Non-deceptive counterfeiting | luxury industry | consumer behaviour | interpretative research | purchase intent | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Einzelhandel | Retail trade |
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