Making creativity, not innovation : lessons from the field of fashion
Raimund Hasse, Judith Nyfeler
| Year of publication: |
2021
|
|---|---|
| Authors: | Hasse, Raimund ; Nyfeler, Judith |
| Published in: |
Organizing creativity in the innovation journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-83982-875-1. - 2021, p. 249-267
|
| Subject: | Creativity | innovation | knowledge | communication | fashion | creativization | Kreativität | Mode | Fashion | Innovation | Innovationsmanagement | Innovation management | Wissensmanagement | Knowledge management | Markenführung | Brand management | Kreativsektor | Creative industries | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S0733-558X20210000075021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012888541