Making customer relationship management work : evidence from the banking industry in Taiwan
Year of publication: |
2009
|
---|---|
Authors: | Lin, Nan-hong ; Tseng, Wen-chun ; Hung, Yu-chung ; Yen, David C. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 9/10, p. 1183-1197
|
Subject: | Beziehungsmarketing | Relationship marketing | Bank | Kundenwert | Customer value | Taiwan |
-
Impact of self-service factors on customer value : how customer behavioral intentions are formed?
Su, Hsiang-Ting, (2021)
-
Djajanto, Ludfi, (2019)
-
Customer churn prediction for commercial banks using customer-value-weighted machine learning models
Wu, Zongxiao, (2021)
- More ...
-
Making customer relationship management work: evidence from the banking industry in Taiwan
Lin, Nan-Hong, (2007)
-
Making customer relationship management work: evidence from the banking industry in Taiwan
Lin, Nan-Hong, (2009)
-
Making customer relationship management work: evidence from the banking industry in Taiwan
Lin, Nan-Hong, (2009)
- More ...