Making digital freemium business models a success : predicting customers' lifetime value via initial purchase information
Year of publication: |
April 2016
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Authors: | Voigt, Sebastian ; Hinz, Oliver |
Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 58.2016, 2, p. 107-118
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Subject: | Freemium | Digital business models | Customer lifetime value | Forecasting model | Prognoseverfahren | Geschäftsmodell | Business model | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization |
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