MAKING GLOBAL STRATEGIES WORK
Year of publication: |
1993
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Authors: | Kim, W.Chan ; Mauborgne, Renée A. |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 34.1993, 3, p. 11-28
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Saved in:
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