Making or marketing a difference? : an anthropological examination of the marketing of Fair Trade cocoa from Ghana
Year of publication: |
2008
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Authors: | Berlan, Amanda |
Published in: |
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility. - Bingley [u.a.] : Emerald, ISBN 978-1-84855-058-2. - 2008, p. 171-194
|
Subject: | Wirtschaftskultur | Economic culture | Wirtschaftsethik | Economic ethics | Fairer Handel | Fair trade | Marketing | Kakao | Cocoa | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Globalisierung | Globalization | Ghana |
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