Making promises: the power of engagement
Year of publication: |
1997
|
---|---|
Authors: | Fabien, Louis |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 11.1997, 3, p. 206-214
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer marketing | Internal marketing | Promotion | Relationship marketing | Service operations |
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