Making qualitative decisions from quantitative cues : understanding the customers' willingness to pay
Nick K. T. Yip
| Year of publication: |
2012
|
|---|---|
| Authors: | Yip, Nick K. T. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 5, p. 562-566
|
| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009660702