Making reputation pay : intellectual assets' impact on shareholder value
by Jonathan Low
| Year of publication: |
2009
|
|---|---|
| Authors: | Low, Jonathan |
| Published in: |
From assets to profits : competing for IP value & return. - Hoboken, NJ : Wiley, ISBN 978-0-470-22538-7. - 2009, p. 175-190
|
| Subject: | Immaterielle Güter | Intangible goods | Patent | Firmenimage | Corporate reputation | Shareholder Value | Shareholder value | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003783435