Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Year of publication: |
January-April 2016
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Authors: | Jin, Seunga Venus ; Phua, Joe |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 1/3, p. 101-117
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Subject: | Travel booking websites | user-generated content (UGC) | Web 2.0 | consumer behavior | tourism | Social Web | Social web | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Reisevermittler | Travel agency | Virales Marketing | Viral marketing |
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