Making sense of a competitor's innovation : a signaling perspective on whether to imitate or ignore the competition
Year of publication: |
2013
|
---|---|
Authors: | Anderson, Brian S. ; Semadeni, Matthew |
Published in: |
Corporate strategy. - Santa Barbara, Calif. [u.a.] : Praeger. - 2013, p. 3-22
|
Subject: | Innovationsmanagement | Innovation management | Imitationsstrategie | Imitation strategy | Signalling |
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