Making sense of marketing decision systems through pictorial representation : decision system analysis
Year of publication: |
2014
|
---|---|
Authors: | Marshall, Roger ; Bibby, David ; Na, Woonbong |
Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 211-226
|
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Management-Informationssystem | Management information system | Visualisierung | Visualization |
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