Making the link - A customer loyalty index can uncover the link between financial performance and customer loyalty.
| Year of publication: |
2005
|
|---|---|
| Authors: | Kroenert, Rob ; Spalding, Leah ; Cooper, Brian ; Le, Liz |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 17.2005, 1, p. 21-25
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