Extent:
XVI, 302 S.
22cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Bibliographie
Language: English
Notes:
Includes bibliographical references and index
ISBN: 978-1-59184-217-0 ; 1-591-84217-4
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004924773