Extent: | XVI, 302 S. 22cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-59184-217-0 ; 1-591-84217-4 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004924773