Making-the-product-happen : a driver of crowdfunding participation
Year of publication: |
February 2018
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Authors: | Zvilichovsky, David ; Danziger, Shai ; Steinhart, Yael |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 41.2018, p. 81-93
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Subject: | Crowdfunding | Motivation | Goal attainment | Herding | Herdenverhalten |
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