Making the world a better place : how crowdfunding increases consumer demand for social-good products
Year of publication: |
2021
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Authors: | Simpson, Bonnie ; Schreier, Martin ; Bitterl, Rosalia ; White, Katherine |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 2, p. 363-376
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Subject: | collective-efficacy beliefs | construal level | crowdfunding | interdependent self-construal | social-good products | Konsumentenverhalten | Consumer behaviour | Crowdfunding |
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