Malaysian children’s attitudes towards television advertising
Year of publication: |
2004
|
---|---|
Authors: | Hasmini A. Ghani, Noor ; Zain, Osman M. |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 5.2004, 3, p. 41-51
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Malaysia | Television | Advertising | Attitude surveys | Children (age groups) |
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