Male and female attitudes towards stereotypical advertisements : a paired country investigation
Year of publication: |
2013
|
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Authors: | Theodoridis, Prokopis K. ; Kyrousi, Antigone G. ; Zotou, Athina Y. ; Panigyrakis, George G. |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 18.2013, 1, p. 135-160
|
Subject: | Advertising | Consumer behaviour | Attitudes | Stereotyping | Female stereotypes | Culture | Greece | Cyprus | Konsumentenverhalten | Griechenland | Geschlecht | Gender | Werbewirkung | Advertising effects | Werbung | Zypern | Meinung | Opinion | Frauen | Women |
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