Male breadwinner ideology and the inclination to establish market relationships : model development using data from Germany and a mixed-methods research strategy
Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz II, and James W. Gentry
| Year of publication: |
June 2016
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|---|---|
| Authors: | Haase, Michaela ; Becker, Ingrid ; Nill, Alexander F. ; Shultz, Clifford J. ; Gentry, James W. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 36.2016, 2, p. 149-167
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| Subject: | gender | family | market relationships | social relationships | factorial survey | macromarketing | marketing systems | mixed-methods | economic organization | abduction | Deutschland | Germany | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146715576202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497311