Male consumers' motivations for online information search and shopping behavior
Year of publication: |
2012
|
---|---|
Authors: | Zayer, Linda Tuncay ; Coleman, Peter |
Published in: |
Online consumer behavior : theory and research in social media, advertising, and e-tail. - New York [u.a.] : Routledge, ISBN 978-1-84872-969-8. - 2012, p. 237-266
|
Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Online-Handel | Online retailing |
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