Mall brand meaning : an experiential branding perspective
Year of publication: |
2016
|
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Authors: | Merrilees, Bill ; Miller, Dale ; Shao, Wei |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 3, p. 262-273
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Subject: | Retailing | Experiential branding | Shopping centre | Corporate branding | Shopping mall | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Einkaufszentrum | Shopping center | Markenartikel | Brand |
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