Man versus machine : resisting automation in identity-based consumer behavior
Year of publication: |
December 2018
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Authors: | Leung, Eugina ; Paolacci, Gabriele ; Puntoni, Stefano |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 6, p. 818-831
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Subject: | automation | identity | technology | self | attribution | Automatisierung | Automation | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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