Management framework guiding strategic thinking in rapidly changing markets
David W. Cravens; Nigel F. Piercy; Artur Baldauf
| Year of publication: |
2009
|
|---|---|
| Authors: | Cravens, David W. ; Piercy, Nigel ; Baldauf, Artur |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 1/2, p. 331-49
|
| Subject: | Marketingmanagement | Marketing management | Kundenwert | Customer value | Marktstruktur | Market structure | Institutioneller Wandel | Institutional change |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830988