Management in der Krise : Strategien und strategische Gruppen in der deutschen Brauwirtschaft
Year of publication: |
2008
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Authors: | Niederhut-Bollmann, Christoph ; Theuvsen, Ludwig |
Published in: |
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung. - Wiesbaden : Dt. Univ.-Verl., ISBN 978-3-8350-0660-7. - 2008, p. 277-298
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Subject: | Brauerei | Brewery | Marktstruktur | Market structure | Wettbewerbsstrategie | Competitive strategy | Deutschland | Germany |
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