Management in marketing channels
Louis W. Stern; Adel I. El-Ansary; James R. Brown
| Year of publication: |
1989
|
|---|---|
| Authors: | Stern, Louis W. |
| Other Persons: | Ansary, Adel I. el- (contributor) ; Brown, James R. (contributor) |
| Publisher: |
Englewood Cliffs, NJ : Prentice Hall |
| Subject: | Vertriebsweg | Distribution channel | Marketing | Theorie | Theory | Absatzweg | Marketingmanagement | Vertikales Marketing |
| Extent: | XIV, 514 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-13-547852-9 ; 0-13-551482-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369208