Management, marketing, and public policy : three keynote talks
Ray R. Eppert; Howard J. Morgens; Herbert P. Buetow
| Year of publication: |
1963
|
|---|---|
| Authors: | Eppert, Ray R. ; Morgens, Howard J. ; Buetow, Herbert P. |
| Publisher: |
New York |
| Subject: | Absatz | Marktwerbung | Vereinigte Staaten |
| Description of contents: |
S. 29-40: Buetow, Herbert P.: Marketing is everybody's business
|
| Extent: | 40 S 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003184174