MANAGEMENT OF DEVELOPMENT OF ECONOMIC POTENTIAL OF THE MACHINE-BUILDING COMPLEX OF REGION

In the article it was offered the author's definition specifying concept "economic potential" from the point of view of principles of marketing and strategic management, and there was concretized multi-component structure of economic potential of an industrial complex. The concept "strategic monitoring" is filled by the new meaning, and it was offered the author's model of management by strategic development of economic potential of an industrial complex on the basis of use of the approach of strategic monitoring, within the limits of which, leaning on the toolkit of a quantitative estimation ofeconomic potential developed by authors, it was carried out the research and it was estimated the efficiency of realization of economic potential of a machine-building complex of Sverdlovsk region.