Management of product variety of complex products in business-to-business environments
by Florian Kuffer
| Year of publication: |
2013
|
|---|---|
| Authors: | Kuffer, Florian |
| Subject: | Lieferantenmanagement | Supplier relationship management | Produktdifferenzierung | Product differentiation | Unternehmerischer Geschäftsverkehr |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 174, XXII S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Ulm, Univ., Diss., 2013 |
| Notes: | Zsfassung in engl. Sprache |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771326