Management of relationships: the importance of the intangible factors
Hans Georg Gemünden
| Year of publication: |
1999
|
|---|---|
| Authors: | Gemünden, Hans Georg |
| Published in: |
Relations of complex organizational systems : a key to global competitivity ; problems - strategies - visions. - Wiesbaden : Gabler, ISBN 3-409-11487-4. - 1999, p. 171-199
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Sunk Costs | Sunk costs | Reputation | Kompetenz | Competence | Erfolgsfaktor | Success factor | Theorie | Theory | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Zsfassungen in dt. Sprache u.d.T.: "Relationship Games" und in franz. Sprache In: Relations of complex organizational systems |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001439042