Management of segmentation projects
by Norbert Wirth and Holger Dietrich
| Year of publication: |
2005
|
|---|---|
| Authors: | Wirth, Norbert ; Dietrich, Holger |
| Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 3.2005, p. 22-36
|
| Subject: | Marktsegmentierung | Market segmentation |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003256510