Management science in marketing : status and prospects
Melvin Anshen
| Year of publication: |
1971
|
|---|---|
| Authors: | Anshen, Melvin |
| Published in: |
Marketing management and the decision sciences: theory and applications. - Boston, Mass. : Allyn & Bacon. - 1971, p. 3-14
|
| Subject: | Betriebsführung | Absatz |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Management Science. 2.1956,3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001834790