Management strategischer Kooperationen zwischen Hersteller und Handel : Konzeptions- und Realisierungsprozesse für ECR-Kooperationen
von Marc Schmickler
| Year of publication: |
2001
|
|---|---|
| Authors: | Schmickler, Marc |
| Subject: | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Efficient Consumer Response | Efficient consumer response | Strategisches Management | Strategic management | Theorie | Theory | ECR <Management> |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 509 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2001 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001565528