Management strategy : achieving sustained competitive advantage
Alfred A. Marcus
| Year of publication: |
c 2011 ; 2nd ed
|
|---|---|
| Authors: | Marcus, Alfred A. |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Strategisches Management | Strategic management | Wettbewerbsvorteil | Competitive advantage |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, 231 p ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-07-813712-9 ; 0-07-813712-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003879221