Management von Value-Added Services in der Spezialchemie
Heinz-Günter Lux; Sven Kühlborn
| Year of publication: |
2012
|
|---|---|
| Authors: | Lux, Heinz-Günter ; Kühlborn, Sven |
| Published in: |
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-2911-5. - 2012, p. 585-601
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Leistungsbündel | Bundling strategy | Chemieindustrie | Chemical industry | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009316682