Managerial action and resource-advantage theory: conceptual frameworks emanating from a positive theory of competition
Year of publication: |
2012
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Authors: | Hunt, Shelby D. ; Madhavaram, Sreedhar |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 27.2012, 7 (17.8.), p. 582-592
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