Managerial Attitudes, Strategic Intent, Environmental Initiatives and Competitive Advantage

To stay at the competitive forefront successful firms have for quite a while addressed environmental issues as part of their strategy. The competitive 'imperative' is however not restricted to large enterprises entirely. This paper reports empirical findings from a series of identical surveys performed regularly since 1999. The purpose has been to track and analyse the development of the strategic responses of SMEs in Denmark. Furthermore, identification of potential shifts in the influence of motivators and the impact on competitive advantage has also been focused. In so doing, evidence will be provided that allows for making recommendations with regard to possible new strategic directions. Before concluding, key implications for future research, managers and other related decision-makers are briefly addressed