Managerial decision making in customer management : adaptive, fast and frugal?
Year of publication: |
2013
|
---|---|
Authors: | Bauer, Johannes ; Schmitt, Philipp ; Morwitz, Vicki G. ; Winer, Russell S. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 4, p. 436-455
|
Subject: | customer management | adaptive decision making | fast and frugal heuristics | process-tracing | mouselab | Entscheidung | Decision | Verhaltensökonomik | Behavioral economics | Heuristik | Heuristics | Beziehungsmarketing | Relationship marketing | Entscheidungstheorie | Decision theory |
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