Managerial discretion and E-CRM performance
Year of publication: |
2009
|
---|---|
Authors: | Coltman, Tim ; Dolnicar, Sara |
Published in: |
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-154-4. - 2009, p. 30-46
|
Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Meinung | Opinion | Führungskräfte | Managers | Empirische Methode | Empirical method |
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